Privacy Policy

This Privacy Policy explains how Tony Cho ("we," "us," or "our") collects, uses, and shares information about you when you visit www.tony-cho.com, subscribe to our newsletter, contact us through forms, or interact with the AI chat assistant (collectively, the "Services"). By using the Services, you agree to the practices described below.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use the Services.

• Information you provide: name, email address, city or organization, referral source, the content of messages you send through contact forms, and messages you send to the AI chat assistant.
• Information collected automatically: IP address (hashed for spam protection), device and browser type, pages visited, referring URLs, and interaction events. We use first-party cookies and similar technologies to support core site functionality and basic analytics.

2. How We Use Your Information

• To deliver newsletters and respond to inquiries you submit.
• To process bookings, partnership requests, press inquiries, and book orders.
• To operate and improve the AI chat assistant and extract contact details you voluntarily share.
• To detect, prevent, and respond to spam, fraud, and abuse.
• To comply with legal obligations and enforce our Terms of Use.

3. AI Chat Assistant

When you interact with the AI chat assistant, your messages are sent to our large-language-model provider (Anthropic) to generate responses. Conversations and any contact information you share are stored so our team can follow up. Do not share sensitive personal, financial, or health information in the chat.

4. How We Share Information

We do not sell your personal information. We share information only with:

• Service providers that help us operate the site (hosting, email delivery, analytics, AI inference, anti-spam), under contracts requiring confidentiality.
• Legal authorities when required by law, subpoena, or to protect rights, safety, or property.
• Successors in connection with a merger, acquisition, or asset sale, subject to this Privacy Policy.

5. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. You can request deletion of your information at any time.

6. Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, or to object to or restrict certain processing. To exercise these rights, email us at hello@tonycho.com.

You can unsubscribe from marketing emails at any time using the link in any email we send.

7. Cookies

We use a small number of first-party cookies to keep the site functioning (for example, to remember your visitor session for spam protection and to stitch conversations in the chat). You can block cookies through your browser settings, but parts of the site may not work as expected.

8. Children

The Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. International Users

The Services are operated from the United States. If you access the Services from outside the U.S., your information may be transferred to, stored in, and processed in the U.S. under U.S. law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be highlighted on the site.

11. Contact

Questions about this Privacy Policy? Email hello@tonycho.com.